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Serif is a collection of televisions, designed by Ronan & Erwan Bouroullec for Samsung. Serif is a television that moves away from a preoccupation with ultra-flat screens. Instead, it is an object that can be turned around and manipulated.
Director: Juriaan Booij
Client: Samsung
Design: Ronan & Erwan Bouroullec
Production Company: RSA Films
Producer: Ben Porter
DOP: Antoine Carpentier
Production Paris: Pierre Cazenave-Kaufman at Diez Inc
Edit: Sally Cooper at Cut & Run
Music: Father London
Online and grade: Four Walls
2015